
“The key challenge was not technical but marketing; specifically the adoption of the technology by the major UK banks and retailers. I played a key part in not only helping management recognise that problem but then in helping them negotiate adoption deals by the likes of Tesco and NatWest. The solution to this marketing problem helped the company grow rapidly to the point where it had a 20% market share and then through an M&A process became the monopoly provider of such services.” Ernie Richardson
“Ernie’s recognition of the key strategic issue and drive in helping us implement the right solution was vital at a critical point in our development.” Chris Poulton, then CEO, now serial entrepreneur
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“ApaTech arose from research conducted over a number of years at Queen Mary University of London. Having headed up the Imperial spin-out incubator I was sensitive to the needs of the academic founders as we moved the business away from its roots. Also, as a former medical practitioner I was able to gauge directly the need for such products in surgical practice and assist with market development.” David Holbrook
“David’s medical background carried great credibility with our key adopter surgeons in the US when we were preparing our North American launch strategy.” Simon Cartmell, CEO
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“Immediately post investment there was a need to refresh the management team and reset the strategy for the company. I took the Chairman role to allow me to drive recruitment of the new CEO and VP Sales and manage the five VC investors as part of that process. In addition during that period the company raised Venture Debt and I visited technical conferences in a company commercial role to assist the senior team in setting the new direction.” David Ward
“David sold me on the company and hired me into Powerlase. He has been a continual source of guidance and help and from what I see of MTI his approach is typical of the way they do business. The money is truly the least of their help!” Tony King, CEO
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